CLIENT: Wachusett Brewing Company
PROJECT: Brand Identity & Packaging Design for Nauti Seltzer
ART DIRECTOR & DESIGNER: Lynn Spooner
PROJECT: Brand Identity & Packaging Design for Nauti Seltzer
ART DIRECTOR & DESIGNER: Lynn Spooner
DETAILS:
Through a partnership with Smartfish Group, developing one of the first brands in the emerging hard seltzer category is a point of pride not to mention just plain fun! From creating a cheeky name, to playing with color and pattern to create a nautical inspired packaging that stands out on the shelves, we put our creative resources to the test. The result is a fizzy, delicious brew that has become a staple of any beach day. Cheers!
Through a partnership with Smartfish Group, developing one of the first brands in the emerging hard seltzer category is a point of pride not to mention just plain fun! From creating a cheeky name, to playing with color and pattern to create a nautical inspired packaging that stands out on the shelves, we put our creative resources to the test. The result is a fizzy, delicious brew that has become a staple of any beach day. Cheers!
This project was completed while employed at Jackrabbit Design and through a partnership with Smartfish Group.
